Privacy Policy
Effective Date: August 19, 2026
New Empire AI Agency (“New Empire AI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit newempireai.com, use our services, communicate with us, or interact with AI-powered systems operated by us or on behalf of our business clients.
New Empire AI is a sole proprietorship based in Maseru, Lesotho, and provides AI automation and related services to businesses, individuals, and social media influencers worldwide.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with New Empire AI, we may collect the following categories of information:
Information You Provide Directly
This may include:
Name
Email address
Telephone or mobile number
Business or company information
Information submitted through contact forms
Information provided during consultations or service inquiries
Payment and billing information
Information contained in communications with us
Information Processed Through AI Services
Where our services are configured to process information on behalf of a business client, our systems may process:
Customer names and contact details
Lead and prospect information
Customer conversations
Phone calls and voice information
Text messages
Emails
Appointment information
Customer preferences
Uploaded documents or files
Images
Other information provided to or processed through the client's configured AI system
When we process this information on behalf of a client, the client may determine the purposes for which the information is collected and used.
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including information about your device, browser, website interactions, IP address, and general usage information.
We use Google Analytics to understand website usage and improve our services.
Our website may also contain a website chat widget that allows visitors to communicate with us or interact with our services.
2. How We Use Personal Information
We may use personal information for purposes including:
Providing and managing our AI services
Operating AI chatbots and voice agents
Responding to inquiries
Qualifying and following up with leads
Scheduling appointments
Providing customer support
Communicating with customers and prospects
Sending marketing communications where permitted
Processing payments and managing billing
Understanding how visitors use our website
Improving our products, services, and customer experience
Maintaining security and preventing fraud or misuse
Detecting and addressing technical problems
Complying with applicable laws and legal obligations
We do not use customer or client data to train our own AI models.
We may use information from customer interactions to improve our services and systems. Where third-party AI providers are used, we seek to configure applicable services so that customer data is not used by those providers to train their models, where such controls are available.
3. AI-Specific Data Processing
New Empire AI provides AI-powered services including, but not limited to:
AI chatbots
AI voice agents
Lead follow-up automation
Appointment-setting systems
Customer support automation
SMS, WhatsApp, and social-media automation
Website AI widgets
AI-powered review and reputation systems
Business workflow automation
Other AI and automation solutions
Our AI systems may process personal information in order to perform the functions configured by our customers.
Our AI systems are not intended to make decisions that produce legal or similarly significant effects on individuals, such as determining eligibility for employment, credit, insurance, or other similarly significant opportunities.
AI-generated responses may not always be accurate or appropriate. Businesses using our services are responsible for appropriately reviewing and configuring their AI systems and for ensuring that their use of AI complies with applicable laws.
4. Processing Information on Behalf of Business Clients
In many cases, New Empire AI acts as a service provider or data processor for its business clients.
Where we process personal information on behalf of a client:
The client generally determines the purpose and manner in which the information is used.
We process information according to the client's instructions and our contractual obligations.
We may provide tools that allow the client to collect, manage, communicate with, or follow up with its customers and leads.
The client remains responsible for providing appropriate notices to its customers and obtaining any consent required by applicable law.
Individuals who have questions about information processed by one of our business clients may need to contact that business directly.
Where required by applicable law, we may enter into appropriate data-processing agreements or similar contractual arrangements with clients.
5. Legal Bases for Processing
Where applicable privacy laws require a legal basis for processing personal information, we may rely on one or more of the following:
Performance of a contract
Taking steps at an individual's request before entering into a contract
Legitimate interests
Consent
Compliance with legal obligations
Protection of our rights, property, systems, and users
Where we rely on consent, you may withdraw your consent at any time, although withdrawal does not affect processing that occurred before the withdrawal.
6. Marketing Communications
We may communicate with users and customers through:
SMS
Telephone
Social media
Marketing communications will be provided in accordance with applicable law.
You may opt out of marketing communications at any time by:
Following the unsubscribe instructions in an email;
Replying with an applicable opt-out instruction to an SMS;
Contacting us directly at [email protected]; or
Using any other opt-out mechanism we provide.
Even after opting out of marketing communications, we may continue sending non-promotional messages necessary to provide services, process transactions, or communicate about your account.
7. Payments
We may accept payments through:
Stripe
PayPal
Bank transfer
Cash
Payment information may be processed by the applicable payment provider.
We do not intend to store complete payment-card numbers on our own systems. Because payment providers may process payment information directly, their own privacy policies and terms may also apply.
8. Third-Party Services
New Empire AI may use third-party technology and service providers to operate, secure, analyze, automate, or deliver aspects of our services.
Depending on the service being provided, these may include:
OpenAI
GoHighLevel
Stripe
PayPal
Zapier
Make
Meta and WhatsApp
Google Analytics
Cloudflare
Vercel
BuildMyAgent.io
CRM platforms
Website hosting providers
Email providers
SMS and communications providers
Third-party providers may process information on our behalf or as independent service providers, depending on the particular service and how it is configured.
We seek to use reputable providers and appropriate contractual, technical, and organizational safeguards where appropriate.
Third-party providers may have their own privacy policies, terms, and data-processing practices. Where applicable, users should review those policies.
9. International Data Transfers
New Empire AI operates from Lesotho but serves customers worldwide.
Personal information may therefore be transferred to, stored in, or processed in countries other than Lesotho, including countries where our technology and service providers operate.
Where applicable privacy laws require safeguards for international transfers, we will seek to use appropriate mechanisms, such as contractual safeguards or other legally recognized transfer mechanisms.
10. Cookies and Analytics
Our website uses Google Analytics to help us understand how visitors interact with our website and to improve our services.
Our website may also use technologies necessary to operate website features, including our chat functionality.
You can control certain cookies and tracking technologies through your browser settings. Depending on your location, additional cookie choices or consent mechanisms may be available.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, resolve disputes, enforce agreements, maintain security, and comply with legal obligations.
As a general guideline:
Website/contact information: We may retain information for as long as necessary to maintain an account or relationship, unless deletion is requested or a longer retention period is legally required.
Leads: Generally up to 24 months after the last meaningful interaction, unless there is a legitimate reason to retain the information longer.
Chatbot conversations: Generally up to 12 months, unless necessary for service delivery, dispute resolution, security, or legal obligations.
Voice recordings/calls: Generally up to 12 months, unless a different period is required for the relevant service or applicable law.
SMS/WhatsApp conversations: Generally up to 12 months, subject to the applicable platform and client configuration.
Customer/account information: For the duration of the relationship and generally up to 24 months afterward, unless a longer period is necessary.
Billing/payment records: For the period required by applicable tax, accounting, financial, or legal requirements.
Analytics information: According to the applicable configuration and retention settings of the analytics service.
Different retention periods may apply where required by law, contract, security requirements, or the instructions of a business client.
When information is no longer required, we may delete, anonymize, or securely dispose of it.
12. Data Security
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.
Our security practices may include:
Password protection
Two-factor authentication
Access controls
Secure cloud infrastructure
Data backups
Security monitoring
Confidentiality obligations for personnel and contractors
Other reasonable industry-standard security measures
No method of transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.
13. Data Breaches
We maintain procedures designed to identify, investigate, contain, and respond to security incidents.
If a data breach occurs that requires notification under applicable law, we will provide notifications to affected individuals, clients, regulators, or other parties as required by applicable legal requirements.
Where New Empire AI processes information on behalf of a business client, we may notify the relevant client in accordance with our contractual obligations and applicable law.
14. Your Privacy Rights
Depending on where you live and the laws that apply to you, you may have rights including:
The right to request access to personal information;
The right to request correction of inaccurate information;
The right to request deletion;
The right to receive a copy of certain personal information;
The right to restrict certain processing;
The right to object to certain processing;
The right to withdraw consent;
The right to opt out of marketing communications;
The right to opt out of certain forms of data sharing where applicable;
The right to lodge a privacy complaint with an applicable supervisory or regulatory authority.
These rights are not absolute and may be subject to legal exceptions.
To exercise a privacy right, contact us at:
Email: [email protected]
Phone: +266 5609 8706
Address: Ha Mabote, Maseru, Lesotho
We may need to verify your identity before completing certain requests.
15. California Privacy Rights
If you are a California resident, California privacy law may provide additional rights concerning your personal information.
Depending on the circumstances and applicable law, these may include rights to:
Know what personal information is collected and how it is used;
Request access to personal information;
Request deletion;
Request correction;
Opt out of certain sales or sharing of personal information;
Limit certain uses of sensitive personal information where applicable;
Receive information about privacy practices.
New Empire AI does not sell or rent personal information.
We will not discriminate against you for exercising privacy rights provided by applicable law.
California residents may submit privacy requests using:
16. European Economic Area and United Kingdom Privacy Rights
If you are located in the European Economic Area or United Kingdom, applicable data-protection laws may provide additional rights.
Depending on the circumstances, these may include:
Access to personal data;
Rectification;
Erasure;
Restriction of processing;
Data portability;
Objection to processing;
Withdrawal of consent;
Rights relating to certain automated decision-making.
You may also have the right to lodge a complaint with your relevant data-protection supervisory authority.
Where New Empire AI processes information solely on behalf of a business client, you may need to exercise certain rights through that client, depending on the circumstances.
17. Children's Privacy
Our services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
18. Data We Do Not Sell
New Empire AI does not sell or rent personal information to third parties.
We may nevertheless use third-party service providers to provide technology, payment processing, analytics, communications, hosting, AI, automation, or other services.
Certain privacy laws may define "sale" or "sharing" differently from ordinary language. Where applicable, we will comply with legally required opt-out rights.
19. Client Responsibilities
Businesses using New Empire AI's services are responsible for ensuring that their use of our AI and automation services complies with applicable privacy, communications, consumer-protection, marketing, and data-protection laws.
This may include:
Providing appropriate privacy notices;
Obtaining required consents;
Providing legally required opt-out mechanisms;
Ensuring that customer information is lawfully collected;
Configuring AI systems appropriately;
Ensuring that automated communications comply with applicable laws;
Responding appropriately to customer privacy requests.
New Empire AI does not provide legal advice to clients through its AI services.
20. Automated Decision-Making
Our services are not designed to make decisions that produce legal or similarly significant effects on individuals.
AI systems may generate responses, recommendations, classifications, summaries, or other outputs based on information provided to them. Such outputs should be reviewed where appropriate and should not automatically be treated as accurate or authoritative.
21. Links to Other Websites
Our website or services may contain links to third-party websites, applications, or services.
We are not responsible for the privacy practices of third parties. We encourage users to review the privacy policies of third-party services before providing personal information.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.
When we make changes, we will update the Effective Date at the top of this Privacy Policy.
We encourage users to periodically review this Privacy Policy.
23. Contact Us
If you have questions about this Privacy Policy, want to exercise a privacy right, or have a concern about how your personal information is handled, please contact:
New Empire AI Agency
Ha Mabote, Maseru, Lesotho
Email: [email protected]
Phone: +266 5609 8706
Website: newempireai.com
We will make reasonable efforts to respond to privacy requests within the timeframe required by applicable law.
Last Updated: August 19, 2026